This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://thelutatru.com/ (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit our site, we automatically collect certain information about your device — including details like your web browser, IP address, time zone, and any cookies installed on your device. As you browse, we also gather information about the pages or products you view, the websites or search terms that led you to us, and how you interact with the site. We refer to this automatically collected data as “Device Information.”

We collect Device Information using technologies such as:

  • Cookies: Small data files placed on your device or computer, often containing an anonymous unique identifier. To learn more about cookies and how to disable them, visit allaboutcookies.org.

  • Log Files: Records that track activity on the site, capturing data such as IP addresses, browser types, internet service providers, referring/exit pages, and timestamps.

  • Web Beacons, Tags, and Pixels: Electronic files that monitor how you navigate through the site.

Additionally, when you make or attempt to make a purchase, we collect details like your name, billing and shipping addresses, email address, and phone number — collectively referred to as “Order Information.”
Please note: Your payment information is used strictly to process your order and is securely deleted once your transaction is completed.

Throughout this Privacy Policy, “Personal Information” refers to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We primarily use the Order Information we collect to process and fulfill orders placed through our site — including handling payments, arranging shipments, and sending invoices and order confirmations. We also use Order Information to:

  • Communicate with you directly;

  • Screen orders for potential risk or fraud; and

  • Share updates, promotions, or other information about our products and services, in line with your communication preferences.

Similarly, we use Device Information to help detect potential risks and fraudulent activities, particularly by monitoring IP addresses. More broadly, this information helps us improve and optimize our site — for example, by analyzing how visitors navigate and interact with the site and measuring the performance of our marketing and advertising efforts.

SHARING YOUR PERSONAL INFORMATION

We use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING

As mentioned above, we use your Personal Information to deliver targeted advertisements and marketing communications we believe may be of interest to you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising through the following links:

  • Facebook

  • Google

  • Bing

Additionally, you can manage your preferences by visiting the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

DO NOT TRACK

Please be aware that we do not change our data collection and usage practices on the site in response to a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a resident of Europe, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. To exercise these rights, please contact us using the information provided below.

Please note that we process your information to fulfill contractual obligations (such as when you place an order through our site) or to pursue our legitimate business interests as outlined above. Additionally, be aware that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the site, we will retain your Order Information for our records until you request its deletion.

CHANGES

We may update this privacy policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at [email protected] or by mail using the details provided below:

Https://thelutatru.com/
[Re: Privacy Compliance Officer]

Lutatru LLC

Address: 30 N Gould St Ste N Sheridan, Wy 82801

Email: [email protected]


 

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